Post by account_disabled on Mar 7, 2024 8:09:14 GMT
Within a lead generation service , the involvement of the company's commercial division is fundamental. The concept from which to start is quite simple: the lead generation service has the objective of creating and qualifying buyers potentially interested in the company's product or service, so as to provide the sales force with a limited quantity of contacts to manage and transform into sales opportunities. This summary glance is therefore sufficient to uncover the area of exclusive competence of the commercial branch: that which goes from the acquisition of Marketing Qualified Leads (MQL) , i.e. the contacts that marketing has deemed to be targeted and sufficiently interested, to the conversion first into Sales Qualified Leads (SQL), then into Opportunities, and finally into Sales . Here, the role of the commercial force is central and the commitment must be proportionate.
Lead Generation Service: how we help sales manage leads For our part, as Germany Phone Number managers of the entire previous path (together with company marketing), we are committed to a training activity aimed at the sales force and aimed at transferring the best contact and lead management techniques. In fact, we provide sellers with all the useful information for this activity, we explain how to interpret the data coming from marketing and how to manage the most common objections, so as to complete their skills and create useful synergies and exchanges between the two company divisions. If the quantity of leads generated is excessive for timely management by the customer's sales force, we offer an inside sales as-a-service which acts as a further simplification of the activities of the internal sales division.
Involvement of sales in the project: definition of the strategy and kick off In addition to the final phase of the funnel, the success of the lead generation service is determined by the involvement of sales in other phases of the journey. In all these cases, the effort required is relatively low, which makes their presence even more strategic and central. In particular, we note two key moments: Definition of the strategy. At the beginning of the process, the involvement of the commercial force serves to identify the target of the activities that will be developed during the work, and therefore for the definition of the strategy as a whole. In this phase of the lead generation service, the effort is truly minimal, quantifiable in approximately 90 minutes of activity.
Lead Generation Service: how we help sales manage leads For our part, as Germany Phone Number managers of the entire previous path (together with company marketing), we are committed to a training activity aimed at the sales force and aimed at transferring the best contact and lead management techniques. In fact, we provide sellers with all the useful information for this activity, we explain how to interpret the data coming from marketing and how to manage the most common objections, so as to complete their skills and create useful synergies and exchanges between the two company divisions. If the quantity of leads generated is excessive for timely management by the customer's sales force, we offer an inside sales as-a-service which acts as a further simplification of the activities of the internal sales division.
Involvement of sales in the project: definition of the strategy and kick off In addition to the final phase of the funnel, the success of the lead generation service is determined by the involvement of sales in other phases of the journey. In all these cases, the effort required is relatively low, which makes their presence even more strategic and central. In particular, we note two key moments: Definition of the strategy. At the beginning of the process, the involvement of the commercial force serves to identify the target of the activities that will be developed during the work, and therefore for the definition of the strategy as a whole. In this phase of the lead generation service, the effort is truly minimal, quantifiable in approximately 90 minutes of activity.