Post by account_disabled on Mar 10, 2024 3:51:50 GMT
The spread of mobile devices and the innovative technologies they are equipped with have profoundly changed the way consumers make purchases, so much so that today marketers are developing increasingly effective strategies to optimize the mobile conversion rate. In this article we will talk about this important KPI, how it differs from the actual conversion rate and how to increase mobile conversion rate thanks to the best performance marketing solutions. Mobile conversion rate: an overview As explained on other occasions in our blog, the conversion rate is a fundamental parameter for anyone with an online store, since it provides a clear idea of sales performance and constitutes the starting point for designing effective campaigns.
In this sense, the mobile conversion rate is nothing more than the percentage data relating to purchases made exclusively from mobile devices such as smartphones and tablets. Beyond this simple definition, the issue is much more complex. Accessing a virtual store via mobile Hong Kong Telegram Number Data phone is a very different experience from desktop browsing and has characteristics that cannot be traced back to other modes of use. It follows that companies are faced with new spaces and audiences, which require a review of all the contents present on the portal. Among the reasons why many consumers today choose to make purchases via mobile are undoubtedly speed and convenience.
To increase the mobile conversion rate, therefore, companies try to make the user experience as responsive as possible, taking into account the fact that the small size of the screen forces them to simplify some steps and give relevance to this or that element. If the final objective is conversion, CTAs will, for example, have to take on a more central role compared to what happens on PC, since they must always be visible and clickable. How should the browsing experience on mobile be understood compared to the desktop one? Let's find out in the following paragraph. Mobile conversion rate vs desktop As we have seen, much of the traffic that companies register on their e-commerce sites comes from mobile users; To meet this trend, making the purchase funnel cross-device is the key to increasing the conversion rate from devices of this type.
In this sense, the mobile conversion rate is nothing more than the percentage data relating to purchases made exclusively from mobile devices such as smartphones and tablets. Beyond this simple definition, the issue is much more complex. Accessing a virtual store via mobile Hong Kong Telegram Number Data phone is a very different experience from desktop browsing and has characteristics that cannot be traced back to other modes of use. It follows that companies are faced with new spaces and audiences, which require a review of all the contents present on the portal. Among the reasons why many consumers today choose to make purchases via mobile are undoubtedly speed and convenience.
To increase the mobile conversion rate, therefore, companies try to make the user experience as responsive as possible, taking into account the fact that the small size of the screen forces them to simplify some steps and give relevance to this or that element. If the final objective is conversion, CTAs will, for example, have to take on a more central role compared to what happens on PC, since they must always be visible and clickable. How should the browsing experience on mobile be understood compared to the desktop one? Let's find out in the following paragraph. Mobile conversion rate vs desktop As we have seen, much of the traffic that companies register on their e-commerce sites comes from mobile users; To meet this trend, making the purchase funnel cross-device is the key to increasing the conversion rate from devices of this type.