Post by account_disabled on Jan 3, 2024 6:35:16 GMT
On the one hand, focused on the American market called EverWrite. On the other hand, Peçanha was at Startup Chile with a project called TextCorner, a Marketplace for freelance writers. Neither company was doing very well, and both we and our angel investors ( Manoel Lemos and Luciano Tavares ) were worried. We joined forces, but, with companies without much cash, the situation was still difficult. We decided to pivot and try to start over. We created a simple goal: we decided that we would have 100 clients in 2013 or we would close the doors. There was no other option.
It was at that moment that Rock Content's product MVP emerged: Helping companies Special Data create and advance their content marketing strategies, with a scalable and simple offering. With a lot of effort from the team, and despite the fact that at that time our product was still extremely immature, the goal worked, and we managed to achieve it in the first 6 months. Our blog was starting to gain some traction, we brought on our first salespeople ( Rico and Jimmy ) and got into a garage for a team of about 12 people. At the end of that year we already had 100 clients and some income. It was less than R$800 thousand ARR, but it was already some sign that we were finding a real ailment and that companies were willing to invest to cure it.
The product Our product might not be ideal or fantastic, but little by little we were climbing, based on feedback from our customers. We learned a lot and helped many companies get started in the world of content marketing. We made great friends and conquered clients who had great results with content marketing (Alô, Project Builder , GuiaBolso , QiNetwork , We Do Logos ). Already in 2014, we began to feel more predictable traction. Our product was evolving slowly, more than we would have liked, but more and more we were able to help our clients obtain results and learn how to execute their content marketing strategies. We closed that year with a turnover of R$2.3 million ARR and a team of almost 50 people.
It was at that moment that Rock Content's product MVP emerged: Helping companies Special Data create and advance their content marketing strategies, with a scalable and simple offering. With a lot of effort from the team, and despite the fact that at that time our product was still extremely immature, the goal worked, and we managed to achieve it in the first 6 months. Our blog was starting to gain some traction, we brought on our first salespeople ( Rico and Jimmy ) and got into a garage for a team of about 12 people. At the end of that year we already had 100 clients and some income. It was less than R$800 thousand ARR, but it was already some sign that we were finding a real ailment and that companies were willing to invest to cure it.
The product Our product might not be ideal or fantastic, but little by little we were climbing, based on feedback from our customers. We learned a lot and helped many companies get started in the world of content marketing. We made great friends and conquered clients who had great results with content marketing (Alô, Project Builder , GuiaBolso , QiNetwork , We Do Logos ). Already in 2014, we began to feel more predictable traction. Our product was evolving slowly, more than we would have liked, but more and more we were able to help our clients obtain results and learn how to execute their content marketing strategies. We closed that year with a turnover of R$2.3 million ARR and a team of almost 50 people.